This project involved developing a complete media kit for SafeSleep Niagara, an initiative focused on providing winter protection for unsheltered individuals. The kit includes a media advisory, news release, fact sheet, and supporting visuals designed to communicate the program’s purpose clearly and effectively to journalists and community partners.
Objectives
Increase awareness about the winter sleeping pod program.
Provide clear and timely information for journalists.
Support Niagara’s homelessness services through strategic communication.
Skills Demonstrated
Media writing (advisory + news release)
Strategic messaging
Fact sheet development
Audience targeting
Clear, concise communication
Challenges
Communicating a sensitive topic (homelessness) with empathy.
Condensing complex community data into simple messages.
Ensuring accuracy and clarity for media use.
Solutions & Approach
To overcome these challenges, I analyzed similar campaigns, refined key messages, and structured the content using standard PR formats. I focused on clarity, relevance, and simplicity to ensure the material was media-ready and easy to distribute.
Results
The final media kit demonstrates strong PR writing, message development, and content organization. It showcases my ability to communicate community issues using professional media tools.
