This communication plan was developed for Canada’s role in hosting the FIFA World Cup 2026. The plan uses the RACE model (Research, Action, Communication, Evaluation) to build a multicultural, global communication strategy targeting both domestic and international audiences.
Objectives
Showcase Canada as an inclusive and welcoming host nation.
Increase global awareness and engagement with the event.
Attract international visitors, especially from Gulf countries.
Combine sport, tourism, and culture into one cohesive message.
Skills Demonstrated
Strategic planning
Audience analysis
Research & insights
PESO model integration
Multilingual communication strategy
Campaign development
Challenges
Balancing communication between domestic and international audiences.
Designing inclusive messaging that represents Canada’s identity.
Integrating sport, culture, and tourism into one campaign.
Solutions & Approach
The plan highlights “One Team, One Canada,” a campaign built through research comparing Qatar 2022 data with 2026 projections. It includes influencer strategies, media partnerships, digital engagement, and multicultural messaging.
Results
The project demonstrates strong strategic communication skills, cultural understanding, and the ability to design large-scale PR plans for international events.
