Interview with a Communications & Media Professional

    Project Overview

This project involves an in-depth professional interview with Devon Atherton, Director of Projects at Willowbridge Community Services. The assignment analyzed leadership styles, workplace culture, communication challenges, and industry insights.

    Objectives

• Understand real-world leadership in non-profit organizations.

• Analyze communication challenges related to funding, teams, and stakeholders.

• Translate interview insights into practical PR and organizational lessons.

    Skills Demonstrated

• Interview preparation and execution

• Professional communication

• Insight analysis

• Presentation building

• Leadership assessment

    Challenges

• Synthesizing a large amount of information into clear insights.

• Presenting academic findings in a visual, client-friendly format.

• Extracting key lessons that apply to future PR roles.

    Solutions & Approach

I organized the interview findings into categories (leadership style, workplace culture, communication challenges, social media use, lessons learned). This helped create a clean, structured presentation that highlighted the most important themes.

    Results

The project reflects strong analytical skills, the ability to extract leadership insights, and professional-level presentation design.